![]() Once you’ve set your KPI, you need to outline the steps you’ll take to reach it and the metrics you’ll measure along the way. Your KPI contributes to the overall business goal because new leads = revenue potential. If you’re on the sales team, your KPI might be to increase inbound leads by 50% by the end of Q3 (a low-level KPI). ![]() For example, let's say your business has a goal to increase monthly recurring revenue (MRR) by 20% by the end of the fiscal year (a high-level KPI). ![]() The overarching business strategy should be what informs your KPIs.
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